What is 74 the Jacket?
At 74 The Jacket, we are redefining luxury outerwear with a touch of nostalgia and a dash of street-style flair. Our women-owned company is on a mission to transform U.S. vintage military jackets into comfortable, one-of-a-kind fashion statements that tell a story layered with vintage fur (or faux) collars and brooches that all come together to create a jacket like no other.
Each of our pieces is a work of art, meticulously crafted with a passion for history and an eye for high fashion. We source authentic U.S. vintage military jackets, each with its own unique history, and give them a second life. By layering them with a detachable vintage fur collar and adding elegant brooches, we create outerwear that’s as unique as you are.
At 74, sustainability is at the heart of what we do. By upcycling vintage military jackets & additional vintage pieces, we reduce waste and make a statement against fast fashion. You can wear our creations with pride, knowing that you’re making a sustainable choice without compromising on style.
CLICK HERE TO SHOP THE LATEST DROPAbout Debra
Debra Baum, the creative mind behind the iconic “74” Jacket, embodies a diverse journey that reflects the distinctiveness of her designs. With over two decades of experience in communications, design, hospitality, and a penchant for all things vintage, she fused her passions and extensive background into crafting the unique 74 Jacket.
Over the past five years, Debra has donned this jacket. Whether strolling through her hometown of Chicago or exploring the streets of NYC or smaller towns, curious onlookers would frequently inquire, “Where did you find that Jacket?” As fate would have it, during a visit to an Antique market in search of vintage furniture for a client, Debra stumbled upon another US 1940s military jacket, this time in blue—a rarity she had never encountered before. Intrigued, she acquired it and began wearing it. Soon, requests from friends and family poured in for similar jackets, and thus, 74 the Jacket was born.